The Fern Fox
I was born in Rio de Janeiro, surrounded by forest trails and rain-soaked rooftops. I found calm in the movement of trees, in sketching animals and unknown creatures, in giving shape to the stories I saw blooming just beneath the surface. What I loved then, and still do, were animals, myth, and the subtle magic of the natural world.
I didn’t know it yet, but the instinct, to notice, to feel, to shape narrative from nature, was the beginning of my career as a graphic designer.
The Brand
The Logo
The Fox & The Fern
The fox was a symbol that had followed me since childhood, clever, observant,
quiet but sharp. A symbol of creative intelligence: design that solves with elegance and heart.
And in a new land, where Fernanda wasn’t always easy to pronounce, Fern sounded simpler and beautifully connected to nature. Ferns are ancient, intricate, quietly resilient. It grows where others don’t, unfolding slowly, layer by layer. Just like good ideas. Just like learning.
Together, they became more than metaphors. They became my compass.
The Colour Palette
The Fern Fox palette captures the nature and life of the brand. It is earthy, warm, expressive, and quirky, like our brand personality. It reflects both its natural inspiration and its creative, purpose-driven identity.
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The Typography
Aa
Font: Sans Fierro/ Headings
A B C D E F G H I J K L M
N O P Q R S T U V X Y Z W
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Aa
Fonte: Avenir/ Text Body
A B C D E F G H I J K L M
N O P Q R S T U V X Y Z W
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Our Core Values
I built this studio on a simple promise: to create design that’s thoughtful, resilient, and beautifully made to last.
Sustainability is the foundation, not just in visuals, but in choices that honour the planet.
Empathy shapes every decision, because design is for people, not just pixels.
Craft is in the quiet details, the kind you feel even if you don’t see.